Aug 20th, 2025
11 mins
The humble sandwich is experiencing a full-blown resurgence across the UK. No longer confined to tired tropes of ham and cheese or lifeless tuna butties, today’s sandwiches are bold, globally inspired, and built to impress. With new and innovative flavour combinations mixed with premium proteins, this everyday staple is fast becoming a foodservice powerhouse!
There are many different names for a sandwich: sandos, sarnies, hoagies, subs, butties, stacks and even dagwoods! However you name your sandwich, one thing is for certain, they need to be on-trend, packed full of flavour and be as much a feast for the eyes as well as the soul!
Come with us as we unpack this most on-trend of foods, and dive deeper into the world of sandwiches, their rise to the top of the QSR ladder and exactly how Meadow Vale will provide your food business with the smarter way to sandwich.
Sandwiches On The Rise
The Sandwich sector in the UK is now worth an annual £8bn to the UK economy, which equates to around 3.5bn sandwiches being consumed each year! *
The sandwich has long been a staple of British dining, with its origins dating back to the 18th century when the 4th Earl of Sandwich famously asked for meat between two slices of bread to avoid interrupting a card game! Since then, sandwiches have secured their place in the very fabric of the UK’s culinary scene, as a traditional symbol of convenience and simplicity.
In recent years, the traditional sandwich has undergone a remarkable transformation. Driven by evolving tastes, global food trends, and a demand for higher quality on-the-go meals, sandwiches are now a benchmark for innovation. Premium meats, world flavours and chef-inspired builds are redefining expectations.
As foodservice operators invest more in quality, versatility and flexibility, the future of sandwiches in the UK looks set to be dynamic, diverse, and flavour-packed. With the right ingredients, sandwiches aren’t just back, they’re leading the next wave of the casual dining evolution.
Not Just A Lunchtime Snack
Sandwiches & wraps account for around 40% of all menu offerings in UK foodservice across restaurants, QSRs, pubs, and delivery concepts**
Post Covid there’s been a steady increase of people returning to the office, and with that the need to step out on lunch to refuel for the afternoon. Sandwich consumption in the UK is driven by staple butties that come with a meal deal, but this has led to many QSR’s thinking outside the box and delivering something better for food on-the-go.
This new generation of sandwich shops are shaking up the high street, blending bold flavours with fresh, premium ingredients to reinvent the lunchtime classic. Gone are the days where stale egg and cress or a pickle heavy ploughman’s are your only options, as chefs look to create enticing, protein rich sandwiches like grilled chicken, smashed avocado and tzatziki clubs, or crispy herb infused shredded chicken on fresh baked focaccia bread.
With slick branding, smart menus, and a focus on quality and speed, these innovative sandwich shops are turning everyday bites into serious foodie destinations with awe-inspiring street food style builds.
Everyone Loves A Chicken Sando
Chicken is the most common ingredient in sandwiches throughout QSR’s in Britain, appearing on about 18% of menu items ***
Chicken sandwiches are no longer just an option on the menu; they’re fast becoming the go-to hero option. Chicken sandos are dominating the casual dining scene due to their broad appeal, fresh nature, versatility and most importantly for the business owners a margin friendly meat.
Whether it’s southern-fried chicken strips with pickles and slaw, or a peri peri chargrilled chicken thigh ciabatta roll, foodservice operators are tapping into the protein’s popularity to drive footfall and differentiate with bold flavour profiles.
We’ve long spoken about the need for versatility and on-trend menu ideas to succeed in business, but in the sandwich game sometimes familiarity is key. With premium chicken sandwiches delivering the goods time and time again and consumer demand for premium chicken butties on the rise, there’s never been a better time to level up the sandwich game with standout poultry.
Why Choose Meadow Vale?
When the lunchtime rush hits and there’s a queue out the door for your signature sando, the last thing you need is added stress. That’s where Meadow Vale steps in. From our classic thaw-and-serve sliced and diced chicken breast to our award-winning Sizzling Chicken thighs and fillets alongside our signature quick cook-from-frozen breaded ranges, every product is designed to deliver speed, consistency, and quality when it matters most. With Meadow Vale in your kitchen, you’ll have the confidence to serve up crowd-pleasing sandwiches, time after time.
In today’s fast-paced and cost-conscious foodservice market, the ability to price menus accurately is more important than ever, and that’s where Meadow Vale delivers real value. With number-counted bags and uniform products that offer consistency month after month, operators can plan portions, control margins, and reduce waste with confidence. Choosing Meadow Vale isn’t just about convenience; it’s a smart investment in long-term success. When quality and reliability lead to repeat business, you’re not just serving great food you’re building a stronger future.
With chef-approved fillets that hold their crunch, lock in flavour, and perform across hot holds, deliveries, and grab-and-go formats, our products are built for modern kitchens. Whether you’re crafting a classic southern fried sando, a spicy street-food-inspired special, or a leaner grilled build, Meadow Vale gives you the premium base to do it all with zero compromise on prep time, yield, or taste. It’s smart protein for high-performing menus.
With chicken sandwiches rising rapidly in popularity and showing no signs of slowing down, now is the time to capitalise on the trend. Whether you’re refreshing your menu or launching something new, Meadow Vale gives you the tools to deliver flavour, speed, and consistency every time. Speak to one of our Development Chefs today and discover how by adding Meadow Vale to the menu you truly are experiencing The Smarter Way To Sandwich.
*Stats from the British Sandwich Association (BSA) October 2024
**Verdict Foodservice via GlobalData analysis
***Verdict Foodservice via GlobalData analysis
