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WARNING ON FESTIVE PHISHING TRENDS AS BUSINESS POLL SHOWS TWO THIRDS BELIEVE MALICIOUS EMAILS ARE ON THE RISE

  • In a poll targeted at businesses, nearly two thirds of respondents (62%) believe the number of phishing emails they receive has increased in the last year
  • Only 21% of commercial policyholders surveyed are completely confident they can identify a phishing email
  • Experts warn of busy Christmas for scammers, who will target online shoppers
  • NFU Mutual, the UK’s leading rural insurer, has extended its free cyber helpline to offer advice to its small business and small farm customers over the Christmas period

Research conducted by NFU Mutual, a significant commercial insurer, has revealed that nearly two thirds of respondents (62%) believe the number of phishing emails they receive has increased in the last year. Twenty percent thought they had received around the same number, and just 18% believe the number has decreased.

Only 21% of respondents were completely confident they could identify a phishing email, while 79% had uncertainties.

NFU Mutual introduced a free three-month cyber helpline in June of this year to provide additional support for its small business and small farm customers.* The service has now been extended to the end of the year, supporting businesses as the growing number of phishing emails leaves them feeling more vulnerable to cyber-attack. The helpline offers eligible customers free access to 24/7 coaching, which covers ‘up to the minute’ methods of cyber-protection and offers support in the event of an attack.

Zoe Knight, Commercial Propositions Manager at NFU Mutual, said: “It only takes one small error to make a business very vulnerable. The vast proportion of cyber-incidents are the result of human error. The best way to combat that is to educate employees on cyber security and to keep refreshing that knowledge with regular training. Cyber-crime develops quickly, so an employee’s understanding of the threats facing the business must develop quickly too.

“Phishing emails sent around Christmas time are a prime example of this continually evolving threat. Cyber-criminals capitalise on increased levels of online shopping, leveraging themes like failed payments, incomplete orders and missed parcels to lure people into clicking links, opening attachments or sharing personal details.

“We have extended our free helpline service in direct response to the increased exposure our commercial customers are facing. With phishing emails growing in both sophistication and frequency, we want to help businesses understand the dangers, and support them to react quickly in the event of a cyber incident.”

The helpline is delivered by Cyberscout, a global industry leader in cyber-security and identity theft resolution services.

Offering further insight into phishing email trends over the festive period, Tom Spier, Commercial Director of Global Markets at Cyberscout, said: “With this year expected to break records for online shopping, individuals and businesses alike need to tread carefully. A personal device that has been compromised by a careless click on a phishing email or a download from a phony e-commerce site is capable of spreading ransomware across a business’s network, sometimes within seconds.”

Top tips for identifying a phishing email

  • Pay attention to expressions of urgency or immediate requests for action
  • Be aware of requests for sensitive personal information
  • Check for spelling or grammatical errors
  • Watch out for communications from unknown or untrusted senders
  • If you know/trust the sender, does the email address used match the contact you have on record?
  • Has the email come through at an odd time? Be wary of messages received out of office hours

 

LAMB WESTON JOINS THE GIANTS OF B2B MARKETING TO TAKE GOLD IN ITS CATEGORY AND THE GRAND PRIX: CAMPAIGN OF THE YEAR AWARD

Lamb Weston, supported by Art of the Possible Agency and WAA, has smashed the 2020 B2B Marketing Awards, taking Gold in the Best Product Launch Campaign and the highly coveted Grand Prix: Campaign of the Year for the launch of its innovative Dukes of Chippingdom in February.

Up against global brands such as Nokia, Mastercard and Lenovo, and with nominees for the Grand Prix Award including Rolls-Royce, M&S Corporate Gifts and Intuit QuickBooks, Lamb Weston’s entry impressed judges with its dedication and passion, as well as demonstrating that, by pushing the boundaries, the campaign ensured a successful product launch.

Andrea Deutschmanek, Country Marketing Manager UK & ROI, Lamb Weston; “This has a strange and challenging year for everyone in our industry and to win this award is a real boost for the team; a fitting reward for a lot of work and devotion to the cause.  It’s shown that, even when pitched against some of the largest brands in the world, our efforts can make a difference.”

Kat Patterson, Managing Director, Art of the Possible; “We are so proud to be working with a brand such as Lamb Weston; they really do have the passion and commitment to see a project through and we are thrilled to bits to have not only won the Best Product Launch Campaign award, but the Grand Prix: Campaign of the Year award too.  Unbelievable!”

The judges of the B2B Marketing Awards included Senior VP, Marketing & Communications, Mastercard, Global Strategic Marketing Leader, PwC, and Director of B2B Marketing, BskyB.  Comments on the Dukes of Chippingdom campaign included, “it’s not very often that judges are stuck at a crossroads, one of the most difficult decisions in their professional lives – is it going to be burger or chips?  The gold, however, needs to go to the entry that has demonstrated the clarity of their B2B marketing, from identifying their target audience, to reaching them by using the right channels, right tone of voice, right branding through to right results.  After weighing their options, the judges have decided that the crispy gold goes to Dukes of Chippingdom.”

For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk, call 0800 963962 or email us at salesUK@lambweston.eu

EARLY BIRD DISCOUNT COMES TO AN END 31ST DECEMBER.

Last chance to take advantage of our early bird discount, book your tickets for our Health & Safety or Technical Online Conference before 31st December.

Health & Safety Conference, Thursday 25th February 2021 covering topics such as Working at Height, Modern Slavery, Vehicle Innovation and Managing Composite Panels. More information about the programme and tickets can be booked here.

Technical Conference, Thursday 4th March 2021 looking at a wide range of topics including Allergies, AI and Emerging Technologies, Producer Responsibilities and Food Waste which will include a presentation from Ben Elliot, UK Government Food Surplus and Waste Champion. You can find out more and book your place here.

FOOD WASTE ACTION WEEK (1-7 MARCH)

The environmental consequences of wasting food are staggering. That’s why in 2021, the first ever Food Waste Action Week (1-7 March) aims to raise awareness of just how much damage wasting food is doing to our planet.

Bringing together the UK’s leading brands, retailers, manufacturers, hospitality and food service businesses, with local government, academia and organisations across the food industry, Food Waste Action Week will deliver one simple message: Wasting food and climate change are linked; now is the time for us to take action.

For more information, we invite you to join WRAP’s dedicated partner briefing on Wednesday, 13 January.

For further information, please respond to courtauld2025@wrap.org.uk

INTERNATIONAL DISCUSSIONS

Last week the Federation took part in a Zoom call with a number of frozen food trade bodies around Europe and America.

We were joined by associations in Germany, Holland, France, Italy, Austria and USA.

It was really interesting to hear both the common challenges and opportunities we all had despite the fact that we all operate in different countries and marketplaces.

Most of the people on the call reported a strong growth in Retail sales with nearly everyone in double digit growth. But also some very interesting differences with one participant saying frozen pizza sales are flat yet in the UK we are seeing this category in double digit growth. It was also clear that the Out of Home market has been decimated in all countries on the meeting.

Some of the common challenges were around sustainability and the climate balance for frozen. Food waste is also seen as a big topic and one that frozen has a very positive role in.

We hope to extend the connection with this “frozen family” in the coming months. To the benefit of all participants, through the sharing of knowledge, insight and experience.

MEADOW VALE’S AWARD WINNING SHREDDED CHICKEN FIRES UP TO 3 PRODUCTS WITH NEW SALT AND CHILLI

Following on from Shredded Chicken winning Gold at the British Frozen Food awards, Meadow Vale have introduced a new flavour to its very popular Homestyle chicken category after consumer demand for a spicy variant.

The new Salt & Chilli Shredded Chicken uses the signature Homestyle crunchy coating with a mix of authentic ingredients including Chilli and Paprika to give it a spicy kick. They come in convenient 1kg bags and are fully cooked, hand cut, whole muscle chicken breast fillets, simply deep fry in 1-2 minutes from frozen or oven bake for a consistent great tasting product.

Meadow Vale Foods Managing Director, Nigel O’Donnell commented ‘We are delighted to introduce another product to our popular Homestyle range, the coating was developed for the takeaway and delivery making it perfect for businesses who are adapting to offer this service for the first time.’ Nigel went on to say ‘our fantastic product development team have added 6 new products to our range despite the challenging year, this shows our commitment to continue to innovate and bring great tasting, quality products to the industry.’

Meadow Vale Foods specifically developed the Homestyle range with its innovative crunchy textured coating to appeal directly to the Delivery, Street Food and QSR markets. The authentic whole muscle chicken product has proved equally popular with caterers from all sectors. Each portion is hand cut and coated giving it a truly home cooked look and feel, they cook from frozen in just 90 seconds and thanks to their innovative textured coating remain crunchy for longer. We have created a menu idea brochure to show the versatility of our new Salt & Chilli Shredded Chicken which you can see on the Meadow Vale Foods website www.meadowvalefoods.co.uk

Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
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Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

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